Research

16/11/2018
Digital and Print publication

Digital publication offers a bigger range and variety of offers than print publication.

Digital publication offers a bigger variety such as sound options. This can be used to be played when moving from one page to another or just as a background sound when people will be reading.

Another offer digital publication offers is the special effects which would be used to go from one page to another. This could be going from side to stop as an animation or a blurry to sharp screen. This just depends on the publisher and what he/she likes.

Digital publishing also can use external links. This could be used as referencing from one site to another due to taking information from that page or maybe due to the fact of using pictures from that page.

Digital publishing is cheaper and can be afforded by more people to do as it would cost less and be easier to publish it online. The negative side is that you would not gain as much money in the magazine industry as it would be not as expensive online. This is since the internet can be accessed by billions of people worldwide.

Digital publishing also uses less space as it isn’t printed out but can just be seen on the internet and easily accessible.

Print publication is it makes more money as it is printed in a bulk and then handed out in a bulk. This would also include tons of adverts. The prices of printing of a magazine is expensive so the price of the magazine will be expensive to cover the printing cost and making profit.

Print publication offers a bigger boost to the economy which is due to the fact people will buy it and would cost more as its been printed out and the amount of ink papers and adverts needed in the magazine to cover the cost.

The negative part is the harm printing would do to the environment and the air. The breaking down of trees lowers the oxygen cycle and the less oxygen which goes into the air. The number of trees used it print a dozen of magazines. The cost would be a lot and the amount of breaking down trees would be a lot.

As it will be a printed-out document it will require handbag space which would depend of people buy it or not cause of the space needed in bags. Where’s if it was an online document it would only need internet as it would be see on the internet and not printed out.

16/11/2018

Magazine labeling

We had a task to do magazine labelling. The things we had to label about were the header, date, pictures, headline and secondary title. This activity was done so we are able to know what magazines look like and what things are on a magazine. We also saw magazines which had pull quotes and more information. We also found out how front page magazines look like and what they have. They have text on the left hand size this is due to the fact that when they are stacked in shops they are stacked from left to right. We also found out that magazines which are more new have more ethnic minorities on their front covers. As time progressed magazines because more open in allowing ethic minorities to be in their magazines. This made a huge impact on the media industry and allowed ethnic minorities to be in more movies and magazines.

16/11/2018
Critical Perspective

Ease of blueprint  

Production

Consumption – Audiences (informed choices)

Analysis

Mutual understanding

Economy

Tensions between conforming to and subverting generic codes + conventions.

Long shot, mid shot, long shot

Low shot, high shot, eye level shot

Analysis on a magazine

This magazine cover uses so many codes such as:

Visual photographic codes

Literacy codes

Written codes as well

The use of colours which are only yellow and white with only one sentence in black.

Main cover line is power girl

Mast head is teen vogue

The use of different fonts. The use of 3 fonts and different sizes for different things.

The picture used in the background is a female as it’s about power girls.

The use of black main be due to the skin colour of the actor uses to resemble.

Woman is looking straight at the camera which would make it look like she is looking at us.

The use of the left hand side which says POP! Which would made the reader get more interested into the magazine.

22/11/2018Conde Nast

Condé Nast

Is an American mass media company founded in 1909? Based at one world trade centre. The company attracts more than 164 million consumers across its 19 brands and media.

Nast opened a printing press in 1924, which closed in 1964 to make way for more centrally located sites capable of producing higher volumes. During the Great depression, Conde Nast introduced innovative typography, design and colour.

The CEO of Conde Nast is Bob Sauerberg

Anna Wintour

Is a New York city-born publisher, launched his magazine empire in 1909 with the purchase of Vogue.

Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living and runway.

The first issue of vogue is in 1892.

Condé Nast

Conde Nast is owned by advance publications.  

Advanced publications is owned by Donald Newhouse.

The owner of Elyse’s Brother, Scott Applebaum, is founder and CEO of Mutlispark, LLC.

26/11/2018
Trello

We have used a app called Trello which is on the internet and on our phones to plan out our week. This will be useful to us as we can plan out what each person will do in their group.



07/12/2018
Job Research 

Publishing rights manger

The publishing rights manger is to handle the rights for his or her companies’ material. It is the rights manger to handle the manuscript. At times they look for buyers to buy their materials and also go to book fairs and trade conferences.

Salary

£17,000 to £23,000 a year but will depend on the company.

Bigger companies can offer up to £30,000 a year for more qualified publishers.

Qualifications

Publishing rights managers usually have degrees in humanities and in publishing.

Also people with a background in publishing, media and marketing are more favoured.

In general, companies many want people who know foreign languages as they may have foreign clients which have different rights.

Also requires good communication skills. Smaller companies require right mangers to handle the marketing of titles too so marketing skills are essential as well.